Great group, the parent company of sports betting and online gaming companies Betway and online casino Twirl, signed an official multi-year partnership with the NHL New Jersey Devils.
Under the terms of the partnership, Betway will benefit from dynamic brand exposure and visible TV signage throughout the Prudential Center, the Devils arena, including the scoreboard, the Zamboni tunnel and the brand. staircase in the bowl, as well as advertising in the LED ring and dashboard. . Additionally, Betway will become the presenting partner of the “Devils Starting Line-Up, Presented by Betway”, a series of social posts supported and promoted across all Devils social media platforms.
Following the deal with the Devils, Betway now has marketing partnerships with 10 US sports franchises including the of the NHL Los Angeles Kings, New York Islanders and Philadelphia Flyers, as good as Chicago NBA Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves and Philadelphia 76ers. Betway is a leading sponsor in Europe and Africa, with its most prominent sponsorship deal in the English Premier League with West Ham United.
John Collins, CEO of Sports Entertainment Acquisition Corp, said: “We are excited to grow the Betway brand in the United States, particularly at a time when online sports betting continues to gain in popularity and more and more states are looking to capitalize on this trend. The New Jersey Devils are one of the most successful NHL franchises of all time, and we are very proud that Betway will be closely associated with this organization going forward.
“The Devils, like the entire portfolio of Super Group sports partners, recognize the significant weight Betway holds among sports fans around the world and how this partnership will help increase interest in the franchise far beyond. beyond North America. “
During this time, Rush Street InteractiveColombian operation RushBet associated with The league to become the exclusive betting partner of the Spanish Football League in Colombia.
Deal allows RushBet to co-brand with LaLiga’s two main divisions – LaLiga Santander and La Liga Smartbank. RushBet may use all LaLiga IPs, including team logos and shirts, as well as certain LaLiga players such as Colombians Radamel Falcao, Jeison Murillo and Carlos Bacca, participate in RushBet promotions and advertisements.
In addition, Rushbet will have access to exclusive “money cannot buy” hospitality packages for its punters. VIP experiences include participating in top rivalry games such as Real Madrid v Barcelona and Atletico Bilbao v Real Sociedad.
Omar Calvo, Managing Director of RSI Colombia, commented, “We are committed to providing our players with the best content and high quality entertainment, and this partnership is aligned with those goals. La Liga is one of the most viewed leagues in Colombia and around the world, and we want to bring Colombians even closer to this important league.
“The integration of LaLiga’s media properties with Rushbet marks an exciting time for our business here in Latin America.”
Julián Gómez, La Liga delegate in Colombia, added: “This agreement will allow LaLiga to be even closer to our fans in Colombia, sharing all the passion and adrenaline that LaLiga has to offer. For many years we have played with passion, and we have shared it with our fans in Colombia, now we are also very happy to also share all the emotion of La Liga with the consumers of RushBet in Colombia.
The partnership follows the recognition of RushBet as “Sportsbook of the Year” for Latin America in SBC Latin America Award 2021 ceremony in Miami, in October. RSI has been recognized for the successful performance of its online bookmaker in Colombia over the past year and for the strong user experience and originality of the RushBet platform.