Drone Racing League Launches DRL Flight Club
by DRONELIFE Editor Ian M. Crosby
The Drone Racing League (DRL) has announced an inaugural loyalty rewards partnership with loyalty points conversion platform PointsKash to expand the reach of the DRL fandom worldwide. The five-year deal will see the launch of DRL Flight Club, the first program for DRL fans to collect rewards on PointsKash, as well as brand integrations into DRL events, game products and content from this 2022-23 season of the DRL Algorand World Championship.
PointsKash and DRL will use Algorand’s blockchain platform to allow DRL Flight Club members to easily redeem PointsKash Points for access to DRL Live Events, limited-edition apparel, and additional in-game DRL bonuses SIM, the Drone Racing Arcade mobile game and upcoming Fly-to-Own NFT drone racing game.
“PointsKash is designed for Gen Z, so we knew we had to partner with Gen Z’s favorite sport, the Drone Racing League,” said Steve Janjic, CEO of PointsKash. “DRL fans are young, tech-savvy, and tend to have higher incomes than traditional sports fans, suggesting they are more likely to accumulate points in various loyalty rewards programs. We’ll help DRL fans consolidate these benefits into a centralized PointsKash account and use them for DRL’s amazing drone racing events, gaming merchandise and swag.
Each year, approximately $400 billion in loyalty rewards go unused in sports and other industries. PointsKash’s upcoming mobile app will allow users to merge points collected from other loyalty programs into one central account and convert the points into cash.
“We wake up every day to partnering with brands that both enhance the DRL fan experience and leverage DRL to connect with their target consumers,” said DRL SVP, Head of Partnership Development, AriMark. “We are thrilled to partner with PointsKash to innovatively reward our fans and give them access to special experiences, while demonstrating the speed and reliability of the Algorand blockchain.”
During the term of the partnership, DRL Flight Club members will be able to earn PointsKash points by purchasing DRL merchandise, registering for DRL races, downloading DRL racing games and interacting with DRL digital content.
The PointsKash mobile app will be launched next December during the 2022-23 DRL Algorand World Championship season. The season opener, Race in the Cloud presented by Google Cloud, will stream November 19 on NBC, Tiktok, Twitter, Twitch, Youtube, Instagram, and Facebook.
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Ian attended Dominican University in California, where he graduated with a BA in English in 2019. With a lifelong passion for writing and storytelling and a keen interest in technology, he now contributes to DroneLife as an editor .
Miriam McNabb is Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a marketplace for professional drone services, and a fascinated observer of the emerging drone industry and drone regulatory environment. Miriam has written over 3,000 articles focused on the commercial drone space and is an international speaker and recognized industry figure. Miriam is a graduate of the University of Chicago and has over 20 years of high tech sales and marketing experience for new technologies.
For advice or writing about the drone industry, email Miriam.
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