Home Sport gear HEX Performance® Announces Product Expansion to Over 500 Target Locations Nationwide

HEX Performance® Announces Product Expansion to Over 500 Target Locations Nationwide


In addition to expanding product availability at Target, the sportswear-only laundry brand is launching a new gear wash kit at sports specialty retailers

BALTIMORE, May 10, 2022 /PRNewswire/ — HEX performance®the award-winning laundry brand known for its unique formula designed to clean and protect activewear, announces the expansion of HEX performance Laundry and Antibacterial Fabric Protector, in both Fragrance Free and Fresh & Clean fragrances, at Target stores across the country. Plus, the laundry brand is launching a solution-focused solution Dual Action Gear Wash Kitdesigned to clean the impossible to clean, digging deep to rid sports gear of tough odors and leaving a protective shield for long-lasting performance, available at specialty sports retailers.

As the activewear market continues to grow at an exponential rate, no-shift laundry options will no longer suffice. Pioneer in the category of often stagnant detergents, HEX performance The expansion gives consumers more options to test out the proven HEX formula. May’s beginning, HEX performance Laundry in Fresh & Clean and Fragrance Free (50 loads for $11.99) and Antibacterial Fabric Protector fresh and clean and fragrance free ($6.99) will be available in nearly 500 target locations (CA, GA, PA, TX, IL, NC, SC, FL, CT, RI, VA, MD, MA, NJ, NY, OH).

As part of its continuing mission to provide quality linen care to athletes around the world, HEX performance also announces the launch of its Dual Action Gear Wash Kita two-part cleaning solution comprising a To do the housework and one Protect wash, designed to replace your detergent and fabric softener in a standard laundry cycle. As a standout product for its revolutionary ability to bond with high-tech complex fibers, HEX performance Dual action Speed ​​Wash Kit features patented HEX technology, which uses anti-odor technology to attract and eliminate odors. The innovative kit comes in two different sizes, 4oz (from $12.99) or 16 oz (from $24.99), which can be used to wash notoriously difficult-to-clean sportswear such as gloves, elbow pads, ski jackets, gear bags, base layers and more. HEX performance Dual action Speed ​​Wash Kit is available online and will soon be available at select sports retailers nationwide, including DICK’S Sporting Goods. Besides, HEX performance 16 ounces Air freshener spray ($12.99) known for its proven abilities to eliminate bacteria-related odors in a flash, will grace the shelves next to the Dual Action Gear Wash Kit.

“Athletes’ dedication to their sport has always been the driving force behind what we do at HEX performance,” mentioned Drew WesterveltFounder of HEX performance. “HEX performance understands that quality gear is an essential part of any active lifestyle and taking care of these essential pieces is key to an athlete’s performance.”

Similar to how sportswear is enhanced for performance, HEX performance formulates products to advance the laundry industry, so that the comfort and performance of sportswear actually improves with every wash. To learn more about HEX performance and the products they offer, please visit www.hexperformance.com.

About HEX Performance
Founded by a former professional athlete, HEX Performance® is a premium portfolio of revolutionary modern cleaning solutions including laundry detergents, fabric conditioners, antibacterial fabric protectors, wet dryer sheets, and stain and deodorant sprays that have been specially formulated to clean and protect synthetic-based fabrics. HEX performance leverages unique technology to meet changing consumer needs by preserving and protecting performance fabrics while effectively eliminating odors and eliminating stains. HEX performance the products are eco-friendly, skin-friendly and biodegradable. To learn more about the HEX performance laundry care regime, please visit www.hexperformance.com.

Colleen Rooney Heltemes / Shea Gorden
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SOURCE HEX Performance