SEATTLE–(BUSINESS WIRE)–As the Northwest braces for warmer weather and spends more time outdoors, the latest PEMCO Insurance survey suggests that many residents may not be cheering on their local professional sports teams this summer. The reason? Most survey respondents attribute their lack of enthusiasm for local sports to team performance.
With baseball season in full swing, the PEMCO survey reveals only one in three respondents say they are loyal to blue, with 34% committing to being a die-hard supporter or fan of Major League Baseball. Instead, 17% say they’re fair-weather MLB fans — those who tend to only root when their team wins — and 49% say they’re not a fan at all.
When it comes to Major League Soccer, the outlook is even bleaker. While 24% say they support or are avid fans of professional football teams in our region, nearly two in three respondents (60%) say they are not fans of MLS teams at all.
And in a blow to women’s professional sports teams — one of which happens to be one of Seattle’s most successful franchises — just 17% of Pacific Northwesterners consider themselves dedicated fans of the WNBA and WMLS.
“As a sports fan myself, I have to admit it’s a bit surprising that many of our friends and neighbors say they aren’t as enthusiastic about our local teams,” said the PEMCO spokesperson Derek Wing. “It’s especially surprising when you compare these results with how ingrained sports fandom seems to be in our local culture – from waving 12th Man flags and Blue Fridays to joining the Timbers Army and Rose City. Riveters.”
When it comes to supporting the National Football League, the numbers tell a different story, with around half (49%) saying they are a die-hard NFL supporter or fan. In Seattle, 57% of respondents are true football fans and 38% of Portland residents consider themselves either die-hard NFL supporters or fans.
As a result, 46% of Seattle residents who love sports consider the Seattle Seahawks their favorite sports team, and 33% of Portlanders claim the Portland Trail Blazers as their favorite sports franchise.
However, respondents say these two teams also have the most fans in good weather. One in three Seattleites (35%) agreed the Seattle Seahawks have the most fans in good weather and 21% of Portlanders think the Portland Trail Blazers also have the most fans in good weather.
The Northwest’s newest professional sports league, the NHL, is also popular with fair-weather fans, with 20% of survey respondents admitting they fall into this camp.
Yet among those who are fans of a North West professional sports team, only around one in four (26%) say they show their support by attending games in person. Instead, many say they show their fandom by watching games on TV (57%) or wearing team apparel (44%).
When asked why respondents thought their favorite teams had the most fans in good weather or lack of fans in general, Seattle and Portlanders (48%) said it was due to inconsistent performance. of the team.
For a full summary of PEMCO’s proprietary poll results, visit www.pemco.com/blog/nw-polls, where you’ll find responses collected by FBK Research of Seattle in February 2022.
About the PEMCO Insurance Northwest Survey
PEMCO Mutual Insurance commissioned this independent survey, conducted by Seattle-based FBK Research, which asked residents of Washington and Oregon about driving habits and attitudes toward current Northwest issues. The sample size, 481 respondents in the Seattle metro area (King, Snohomish, Pierce counties) and 399 respondents in the Portland metro area (Multnomah, Marion, Clackamas counties, Washington) gives an accuracy of +/- – 5.0% respectively at the 95% confidence level. In other words, if this study was conducted 100 times, in 95 cases the data will not vary by more than the associated error range.
About PEMCO Mutual Insurance
PEMCO Mutual Insurance is the defender of your Northwest, providing auto, home, renters and boat coverage. We are constantly recognized for our exceptional service, the expertise of our employees and our social impact. Our mutual benefit programs increase the levels of achievement of young people in education; building stronger and greener environments; and increase safety at home, on the road and at play. Our mission: Free our communities to worry less and live more. To learn more, visit www.pemco.com.