New title partner, new name from 2023: ROKiT BMW Motorrad WorldSBK Team, with Scott Redding and Michael van der Mark in the FIM Superbike World Championship.
ROKiT extends its motorsport involvement to the Superbike World Championship with the ROKiT BMW Motorrad WorldSBK team.
Marc Bongers: “ROKiT has established itself as an important player on the international motorsport scene”.
Shaun Muir: “It’s great to have ROKiT as a strong partner by our side and to move together into the future”.
CEO of ROKiT Jonathan Kendrick“We are very pleased to align our ROKiT companies with the BMW Motorrad WorldSBK Team and look forward to great success with this fantastic partnership.”
LONDON, November 10, 2022 /PRNewswire/ — As the FIM Superbike World Championship (WorldSBK) enters the final phase of the 2022 season, the course is already set for the future: ROKiT has become the new title partner of the BMW Motorrad team WorldSBK. The multi-year partnership begins in the 2023 season, in which the team principal by Shaun Muir outfit will line up with runners Scott Redding (GBR) and Michael van der Mark (NED) under the new name ROKiT BMW Motorrad WorldSBK Team. This title sponsorship allows ROKiT to extend its successful involvement in international motorsport to include WorldSBK. Besides the new team name, the title cooperation also includes many other areas.
ROKiT, co-founded by Jonathan Kendrick and Jean-Paul DeJoria, has a diverse portfolio of innovative business products and services, including mobile phones, ROKiT Cities (deploying mass access to out-of-home Wi-Fi internationally), a portfolio of beverage brands, a large beverage distribution company, a product licensing division, a range of apparel and accessories, e-bikes and 3D content production, film and music development and distribution. 2023 will also bring a range of electronics and gadgets under their ROKiT Life brand that are complementary to the spirit of the ROKiT Team and BMW Motorrad WorldSBK partnership, including a range of stylish and customizable smart glasses and smart watches. digital, to fast-charging power packs.
In recent years, ROKiT has invested heavily in building brand awareness across a variety of motorsports internationally, including the highly innovative ROKiT Racing Star program, designed to unearth and develop the next generation of superstar racers. .
“Thanks to its various commitments, ROKiT has established itself as an important player in motorsport on an international scale, and we are delighted to welcome it to the BMW Motorrad Motorsport family as the title partner of the ROKiT BMW team. Motorrad WorldSBK”, says the director of BMW Motorrad Motorsport. Marc Bongers. “It is fantastic that ROKiT has decided to extend its extensive motorsport activities to WorldSBK through the collaboration with the BMW Motorrad WorldSBK Team. Strong partners are an important pillar in the development and success of our project. them, it would not be possible to achieve the goals of the project in such a high quality world championship as WorldSBK. We look forward to a great future together, in which we hope to celebrate much success together with the ROKiT BMW team. Motorrad WorldSBK.”
“I am delighted to have ROKiT as the new title partner for the years to come for the BMW Motorrad WorldSBK team,” said the team principal. Shaun Muir. “ROKiT is a fantastic and very inspiring brand that impresses with its many different global activities across several industries. We are proud of our new collaboration and look forward to it. It will be a global partnership that will also include associated brands within the ROKiT group and it will be an important step to develop our whole project. It is great to have ROKiT as a strong partner at our side and to move into the future together.
“This is a particularly exciting partnership for ROKiT because it’s very clear that BMW Motorrad shares the same passions for innovation, achievement and success as we do, not to mention that we both enjoy Bavarian beer as the best beer in the world!” Said Jonathan Kendrick whose company ROKiT Drinks includes ABK Beer, brewed at its 700-year-old brewery in Kaufbeuren. “Our move into Superbike racing is a natural extension of our recent motorsport sponsorships, through which I seek to involve many of our businesses as we look forward to huge success together in the years to come.”
More information at www.rokit.com and https://bmw-motorradworldsbk.com/
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