KALAMAZOO, Michigan – Sports Director of Western Michigan University Catherine Beauregard announced an extension of the department’s partnership with adidas, now Bronco Athletics in the brand until the 2027-28 academic year.
âadidas has been a tremendous partner for West Michigan track and field and we are delighted to continue this relationship for the next seven years,â said Beauregard. “With this expansion, adidas has enhanced our ability to support our Bronco student-athletes. We will continue to provide cutting edge apparel and footwear to our programs, while providing our fans with exceptional products to choose from when they come. represent brown and gold. “
With the updated contract, adidas will continue to be the primary supplier of footwear, clothing and uniforms to the 16 university programs in West Michigan. The contract runs until May 2028.
About Western Michigan University and Bronco Athletics
Located in Kalamazoo, Mich., Western Michigan University is a learner-centered research university that integrates intellectual research and discovery into undergraduate, graduate, and professional programs in a way that promotes learning. knowledge and innovation and turns wisdom into action. As a public university, WMU provides leadership in teaching, research, learning and service, and is committed to improving the future of our global citizens.
WMU Athletics is made up of 16 varsity teams and a member of the Mid-American Conference and the National Collegiate Hockey Conference. Under the direction of Catherine Beauregard, the Mid-American Conference’s longest-serving athletic director and one of 11 female athletic directors in the NCAA Football Bowl division, WMU has won 60 conference championships in her 24 years at the helm. Additionally, the Bronco football team received eight bowl invitations, including a New Years invitation to the Cotton Bowl after an unbeaten 12-0 regular season and MAC championship in 2016.
With its North American headquarters in Portland, Oregon, the adidas brand has a long history and a deep connection to sport. Its large and diverse portfolio in the Sport Performance and Sport Inspired categories ranges from major global sports to regional heart sports and local sneaker culture. This has allowed the brand to transcend cultures and become one of the most recognized and iconic, on and off the playing field.
adidas is positioned as a premium sportswear brand that caters to everyone from elite professional athletes and teams to anyone who wants to make sports a part of their life, covering footwear, clothing, accessories and equipment.
Driven by a relentless quest for innovation as well as decades of accumulating expertise in sports science, the brand helps athletes of all levels make a difference – in their game, in their lives, in their world. This is anchored in our company’s goal that âthrough sport we have the power to change livesâ.