Privacy Policy

Scope and Applicability

This Privacy Policy describes how Dolphin's NFL Health Shop (also referred to as "Dolphin's NFL Online (Nutrition, Fitness & Longevity)", "we", "us", or "our") collects, uses, discloses, and protects personal information of individuals in the United States who visit or interact with our website dolphinsshopnflonline.com and related online services (collectively, the "Services").

By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please discontinue use of the Services.

Identity of the Business

Legal Entity: Dolphin's NFL Health Shop (owned by Violet Dash)

Owner and Data Controller: Violet Dash

Postal Address: 201 W Mifflin St, Madison, WI 53703, United States

Contact Email: [email protected]

Information We Collect

Personal Information You Provide

We may collect information you voluntarily provide when you use the Services, including:

• Contact details (e.g., name, email address, mailing address, phone number)
• Account information (e.g., username, passwords, security questions, preferences)
• Communications content (e.g., messages you send us, survey responses, reviews, or feedback)
• Health- and wellness-related inquiries you submit (e.g., questions about medications, supplements, or conditions). We ask that you share only the minimum information necessary.
• Marketing preferences and consent records

Information Collected Automatically

When you access the Services, we and our service providers may automatically collect certain information using cookies, pixels, software development kits (SDKs), and similar technologies, including:

• Device and technical data (e.g., IP address, device identifiers, browser type, operating system, language, referral URLs)
• Usage data (e.g., pages viewed, links clicked, time and date of visits, session duration, search queries, error logs)
• Approximate location (derived from IP address)

Information From Third Parties

We may receive information about you from service providers and partners (e.g., analytics providers, fraud-prevention services), and from publicly available sources.

Sensitive Information

We do not seek to collect "sensitive personal information" as defined under applicable state laws (e.g., precise geolocation, government IDs, financial account numbers, or health diagnoses). To the extent you voluntarily provide information that could be considered sensitive, we will only use it for the limited purposes described herein (e.g., to respond to your inquiry) and will not use it to infer characteristics about you.

Purposes of Use

We use personal information for the following purposes:

• Provide, operate, and maintain the Services, including content related to medications, diseases, and supplements
• Respond to your inquiries, requests, and support needs
• Improve, personalize, and develop our Services and user experience
• Conduct analytics, research, and performance monitoring
• Send administrative communications and, where permitted, marketing communications
• Detect, prevent, and address security incidents, fraud, and abuse
• Comply with legal obligations and enforce our terms, policies, and rights

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and secure the Services, remember preferences, measure traffic, and understand how users interact with content.

• Essential cookies: Necessary for core functionality and security.
• Analytics cookies: Help us understand site usage and improve performance.
• Preference cookies: Remember your settings and choices.

You can control cookies through your browser settings and, where available, device-level settings. Disabling certain cookies may limit your ability to use some features.

Disclosure of Information

We may disclose personal information to the following categories of recipients for the purposes described above:

• Service providers and vendors (e.g., hosting, analytics, security, customer support) under contractual obligations to protect personal information
• Professional advisors (e.g., legal, compliance, accounting, insurance)
• Authorities and regulators where required by law or to protect rights, safety, and property
• Parties to a business transaction (e.g., merger, acquisition, reorganization), subject to confidentiality safeguards

We do not knowingly disclose personal information in ways that would constitute a sale of personal information or sharing for cross-context behavioral advertising as defined by California law. If our practices change, we will update this Policy and provide legally required notices and opt-out mechanisms.

Targeted Advertising, Selling, or Sharing

We do not sell personal information and do not share personal information for cross-context behavioral advertising as those terms are defined under applicable U.S. state privacy laws. If we engage in such activities in the future, we will provide clear notice and a method to opt out.

Your Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information. We will reasonably verify your identity before fulfilling a request and respond as required by applicable law.

California Privacy Notice (CCPA/CPRA)

If you are a California resident, you may have the right to:

• Know/Access: Request the categories and specific pieces of personal information we have collected, the sources, purposes, and categories of third parties to whom we disclosed such information.
• Delete: Request deletion of personal information, subject to legal exceptions.
• Correct: Request correction of inaccurate personal information.
• Opt Out of Sale/Sharing: Opt out of the sale or sharing of personal information, if applicable.
• Limit Use and Disclosure of Sensitive Personal Information: Request limitations on our use/disclosure of sensitive personal information, if applicable.
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Categories of personal information we may collect include: identifiers (e.g., name, email, IP address), internet or other electronic network activity information (e.g., usage data), geolocation (approximate), and inferences drawn from such information. We retain information as described in the Data Retention section.

Virginia, Colorado, Connecticut, and Utah Residents

Residents of these states may have rights to:

• Confirm whether we process personal data and access such data
• Correct inaccuracies
• Delete personal data
• Obtain a portable copy of personal data
• Opt out of targeted advertising, the sale of personal data, and certain profiling (if applicable)

Appeals: If we deny your request, you may appeal by replying to our decision via email with the subject line "Privacy Rights Appeal." We will inform you of our decision and reasons within the period required by law.

Nevada Residents

We do not sell covered information as defined by Nevada law. Nevada residents may still submit a request to opt out of future sales by emailing us; if our practices change, we will honor such requests as required by law.

Do Not Track

Some browsers transmit "Do Not Track" signals. Our Services currently do not respond to such signals. We will update this Policy if our practices change.

Children's Privacy

Our Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly. Parents or guardians who believe a child has provided personal information may contact us at [email protected].

Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or destruction. No method of transmission or storage is fully secure; therefore, we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the nature of the data and our legal or operational needs. When retention is no longer necessary, we will delete or de-identify the information in accordance with applicable laws.

International Users

Our Services are intended for users in the United States. If you access the Services from outside the U.S., you understand that your information may be processed in the United States where the laws may differ from those in your jurisdiction.

Communications, Marketing, and CAN-SPAM

If you provide your email address, we may send you administrative messages and, where permitted, marketing communications. You can opt out of marketing emails by following the unsubscribe instructions in the email or by contacting us at [email protected]. We may still send non-marketing communications related to your use of the Services.

HIPAA and Medical Information Disclaimer

Dolphin's NFL Health Shop provides general information about medications, diseases, and supplements for educational purposes only. We are not a healthcare provider or a covered entity under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Information you submit via our Services is not protected health information under HIPAA. Do not submit confidential medical information; consult a licensed healthcare professional for personalized medical advice.

Third-Party Links and Services

The Services may reference third-party content or services. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you use.

Exercising Your Rights and Contact

To exercise your privacy rights, submit a verifiable request by contacting us:

• Email: [email protected]
• Postal Mail: Privacy Request, Dolphin's NFL Health Shop, 201 W Mifflin St, Madison, WI 53703, United States

Verification: We may request information necessary to verify your identity (e.g., email verification, account details, or other reasonably necessary information). Authorized Agents: If you use an authorized agent, we may require proof of authorization and verification of your identity directly with us, as permitted by law.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be effective when posted to the Services or as otherwise required by law. Your continued use of the Services after changes become effective indicates your acceptance of the revised Policy.

Effective Date

Effective Date: September 12, 2025